SensitivityAnalysis

class pymc_marketing.mmm.sensitivity_analysis.SensitivityAnalysis(mmm)

SensitivityAnalysis class is used to perform counterfactual analysis on MMM’s.

Methods

SensitivityAnalysis.__init__(mmm)	Initialize the SensitivityAnalysis with a reference to the MMM instance.
SensitivityAnalysis.compute_marginal_effects(...)	Compute marginal effects via finite differences from the sweep results.
SensitivityAnalysis.create_intervention(...)	Apply the intervention to the predictors.
SensitivityAnalysis.run_sweep(var_names, ...)	Run the model's predict function over the sweep grid and store results.